Webinar: Go Beyond the Lead - How to Pivot from Funnel to Lifecycle Marketing
Date: Nov. 11, 2020
Time: 11:00 a.m. - 12:00 p.m. (PST)

Act-On’s head of marketing, David Greenberg will explore how growth marketing automation can help you go beyond traditional lead and funnel management to drive persistent business growth and long-term value.

Historically, prospective buyers have had fewer resources to support them throughout the purchasing journey. However, as we move further into the digital age, 87% of buyers are now starting their product research online. Gone are the days of just attracting, capturing the lead, and closing the deal, which means developing an immersive and holistic lifecycle marketing strategy is a must.

In this webinar, we’ll explore the necessary shift from funnel marketing to lifecycle marketing — which maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.

This webinar will cover:

• How to shift from funnel to lifecycle marketing — and why it’s essential to pivot
• Best practices for improving your customers’ holistic buying experiences — from acquisition to advocacy
• Examples of how Ledgeview is using marketing automation to implement this essential lifecycle marketing approach

The presentation will last from approximately 11:00 - 11:45 a.m. with a 15-minute Q&A at the end.

About the Speaker: David Greenberg

David Greenberg is the Senior Vice President of Marketing at Act-On Software and also serves on the Forbes Communication Council. Greenberg is an experienced professional who focuses his work on driving corporate growth strategy, go to market, market strategies, lead generation, demand generation, press relations, social media, awareness, integrated marketing programs, launches, product marketing, sales enablement, online marketing, analyst relations, sales operations, leadership, and team building.